I stumbled across a new search engine today called DuckDuckGo. It was founded in 2008 out of Valley Forge, Pennsylvania and is focused solely on providing a better search experience by reducing spam, providing more instant answers, and maintaining true privacy. Most search engines tailor Internet search results to data stored from your online activities. Two people searching the identical same phrase on the same search engine will often get different results. This process produces a “filter bubble”, a term coined by Eli Pariser, who has even written a book on the subject. Although this can be helpful, DuckDuckGo doesn’t collect any personal information or maintain a search history, theoretically bursting your filter bubble and displaying unedited results.

Check out this review from Time’s Techland that compares DuckDuckGo to In-N-Out Burger.

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