Google’s recent announcement of Google Wallet, an app that utilizes near field communication to turn your phone into your wallet, is an interesting step in the evolution of shopping. Initially it will support Citi PayPass eligible MasterCards and the Google Prepaid Card as well as various loyalty programs and Google Offers. All of these can be utilized with just a simple tap of your phone on the merchant’s reader. This should be a fascinating area to follow as companies such as Square and Apple also seek to change how we shop.

Check out Fast Company’s Google’s NFC-Powered Digital Wallet: Room For Your Shopping Lists, Credit Cards…And Complete Trust